Tuesday, September 30, 2008

Reader's Digest Reinvents Itself

A few year's ago Reader's Digest changed the font of their nationally recognized masthead to reflect the times. They've gone a step further in recent months with the addition of stories on the latest technology to reach the younger generation.

But finally they can honestly say that they have their hands on the pulse of their readership. After over 90 years they now understand what their readers want and where they read the publication...



























(If you're a Reader's Digest reader, this makes perfect sense to you. If you're not, think about where you were the last time you saw a copy of it.)

4 comments:

elephantschild said...

But inquiring minds want to know if the new version will have full-page artwork featured on the back of each issue!

Anonymous said...

RD has 50 editions in 21 languages reaching 70 million readers worldwide so there must be more than a few copies about~!

Big Doofus said...

Dear Anonymous:

Thanks for pointing this out. I had no idea that Reader's Digest was so popular internationally. (please note good-natured sarcasm)

Wani said...

I was just reading RD today.... and no, I was not on the toilet!! I was killing time while my kid was in swim lessons.