The Subservient Chicken

Back in 2004 Burger King launched a new chicken sandwich called the BK Tendercrisp. It's a novel idea because it's a chicken sandwich that actually tastes good. With the launch they decided to do something completely different in order to promote the new product. They hired the services of Crispin Porter + Bogusky (actually, they may have hired them well before this campaign, I have no idea). CP+B is one of the most creative advertising agencies on the planet. Just give their site a look to see what they've come up with in the past years. Much of it you will recognize.

CP+B came up with the Subservient Chicken web site. Today, there are many great examples (and annoying examples) of online advertising that gets your attention and builds awareness. But back in 2004 this was cutting edge creative content. In fact, I'd go so far to say that the Subservient Chicken is still a great example of advertising that goes above and beyond...but enough about that (unless you're a marketing & PR professional like me who cares about this kind of stuff).

So go check out the site (it's still there after all these years) and tell that chicken what to do. Supposedly there are some 400 commands that have been recorded. If you run out of your own ideas, feel free to take a look at my comments for this post. You might also share the ones that you like best.

Hmmmm....a BK Tendercrisp sounds pretty good (see all of that advertising really works).